Apple iPhone, The Microeconomics

Interest and hype for iPhone was also found in UK as 30 of British mobile phone users expressed strong interest in the new smartphone

The overall demand for smartphones kept increasing in the U .S market According to ChangeWave research carried out during 9-15 June 2009 , 37 of the respondents already owned a smartphone while 14 .4 of the respondents planned to buy a smartphone in the next three months (Carton Crumrine , 2009

Source : ChangeWave Research , 2009

Apple iPhone benefited from the rising trend in the demand for smartphones as it

carved a larger market share each quarter . According to the survey 44 of the respondents who planned to purchase a Smartphone within next three months stated that they intended to buy an Apple iPhone (Carton Crumrine , 2009 . At the time of this research , it is important to note , that the 32 GB iPhone 3GS was priced at 299 , 16 GB iPhone 3 GS was priced at 199 while its basic model of 8 GB iPhone 3GS was available at 99 . This shows that the demand for Apple iPhone was the highest in June 2008 when iPhone 3G was launched and surged with the release of a new version of iPhone or a price cut . The research finding proved to be right as the third quarter results of Apple Inc showed that the sales of its iPhone surged by 626 as it sold 5 .2 million units during the quarter . Apple had launched its new 3GS iPhone in June 2009

Source : ChangeWave Research , 2009

An interesting finding of ChangeWave Research conducted in April 2007 was regarding the impact of a price cut on demand for the two initial iPhone versions . The survey asked those respondents who were not planning to buy an Apple iPhone to point out the price at...