Apple Co.

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PESETL ANALYSIS OF APPLE COMPANY

Political

The political environment that Apple operates in is quite stable and has been over a long period of time . However , since Apple 's products are widely distributed and sold the world over , there is high risk of problems occurring in some countries where trading with Apple 's distributors is not feasible . Terrorism factors come into this , as because of such factors , Apple 's products would not be able to reach these markets

and hence restrict the growth of the company . Some governments may interfere with different protectionism policies like in Japan and hence Apple had to adapt its policies . Governments may even enforce barriers to entry however due to the global nature of Apple 's operations , this factor doesn 't have much influence . Furthermore , since one-third of Apple 's production is outsourced , these factors may even interfere in the timely manufacturing of the products

Economic

Economically , the industry has been in a stable shape ever since the 1990 's recession and the 1999 's bubble burst . A lot of companies went down as a result and those few years weren 't good for the technology companies . Also since a huge number of computers are purchased by the government , any political problems or economic recession activity has a negative consequence on the computer industry and thus on Apple . The recent recession has slowed down the economic growth of the company from the inside and as well as...