• Apple Inc. (www.apple.com) vs. Dell Inc. (www.dell.com)

A Marketing Analysis

Apple Inc . vs Dell Inc

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December 1 , 2007 INTRODUCTION

The global computer hardware industry grew by 4 .8 in five years time from 2001-2005 . The industry generated a US 366 .9B in 2005 . The market consists of computers , servers mainframes , workstations and peripherals . The most lucrative segment in 2005 was attributed to the demand of personal computers with a market value of US 208 .2B , representing to 56 .7 of the overall market value . It is projected that

from 2005-210 it will grow by a compounded annual growth of 5 .9 equivalent to US 489 .1B by end of 2010 (Research and Markets , Computer Hardware Industry Guide , 2005

The key players in the market are Apple Inc , Dell Inc , Hewlett-Packard International Business Machines Corporation , Sun Microsystems , Toshiba Corporations , Lenovo Group Ltd , etc . On the other hand , the fast growing region is Asia Pacific with the growth of China and India

This marketing analysis report will focus on the two (2 ) key players namely Apple Inc . and Dell Inc . Apple is headquartered in Cupertino California with a US 6 ,217M as of September 2007 (Google Finance . It has regional presence in Americas , Europe , Japan , Middle East and Asia Pacific Meanwhile , Dell Inc 's headquarters is in Texas with a employees and generated a 2007employees (Google Finance ) The company has regional presence in the Americas , Europe , Middle East and Africa and Asia Pacific

Both companies are very strong in Internet Marketing . Their products and services are readily available in their respective websites . They are also very strong in branding their products , distribution , pricing and promotions

APPLE INC

COMPANY OVERVIEW

The Company

Apple was founded in 1976 and formerly known as Apple Computer Inc . Its headquarters is in Cupertino , California with as of September 2007 . Today , the company is known as Apple Inc . There have been so many product developments and innovations that transpired from Apple II during the 1970 's to the Macintosh computer in 1980 's

Apple was incorporated in 1977 and introduced Apple I before the year of the 70 's ended . Apple II was launched in 1980 and faced stiff competition in 1983 with the entry of IBM in the PC market . In 1984 , it introduced its first mouse driven computer Macintosh . Nearing five (5 decade in the business , the company has been through lot of transitions and had faced a lot of challenges to remain competitive in the global market

The company acquired companies and collaborated with various companies from 1990 's to 2006 . In 1991 , IBM , Motorola and Apple formed AIM to create new computing standards . It acquired NeXT , NeXT Os , Rhapsody in 1996 and made agreement with Microsoft with the appearance of MS Office on Mac PCs . 2001 is a year where the company acquired PowerSchool that provides web-based student information system and Spruce Technologies involved in developing and marketing DVDs . In 2002 , the company allied with Ericsson and Sun Microsystems to create standard...