Paper Topic:
Apple Computer case study
APPLE COMPUTER A CASE STUDY APPLE COMPUTER : A CASE STUDY PAGE 2 A number of opportunities were seen for Apple to take advantage of . The growing domestic and international market for the products that Apple offers is an opportunity that the company can capitalize on since an increasing number of people are being hooked up to the IT-related innovative products . The domestic market includes not only the business savvy and corporate customers but also the younger generation who are looking for IT products that are reflective of the lifestyle that they
br have . The international market especially China is also an increasing market that demands for IT products . Hence , the firm can capitalize on this to increase the possible profits that the firm can incur . With this opportunity , the company can increase the worldwide PC share which was 3 now as compared to the around 17 it had in 1980 (Yoffie and Slind Another opportunity is the preference of customers to buy some of the product lines the firm offers specifically those under the iPod brand where revenue for this product has increased from 143 ,000 ,000 to 4 ,540 ,000 ,000 from 2002-2005 (Yoffie and Slind . The company can capitalize on the preference that the customer has on this product line and try to attract these customers to becoming potential markets for other product lines of the company . They could also capitalize on the good market perception for the firm where its share prices boosted to around 76 in 2005 as shown in Exhibit 3 (Yoffie and Slind
Threats are also identified for the company . One of the more persistent threats is the high degree of technological shifts and changes . If the firm would not be able to cope up with the more recent and more innovative products that their competitors are offering the market , this pose the threat of losing their market share and the potential market for their products . Aside from the threat posed by competitors , the firm also faces threat from suppliers whose bargaining power could lessen the potential benefits that the firm can incur and the threat from substitute products whose presence could also lead to customer turnover to patronize these substitute products
APPLE COMPUTER : A CASE STUDY PAGE 3
With the scenario that Apple is facing right now , a strategy that they can adapt is opening the closed system on which they are operating Developing the current products or innovating new ones that will be compatible to other operating systems developed by competitors would extend the competitive advantage that their products have . Another strategy is to stick with having the closed system and develop innovations that would suffice the ever changing demands of the market so as to retain their loyalty and satisfy their needs . The firm could also try to merge with other IT firms so as to develop new versions of their current product lines that would be more user-friendly
With the strategies presented , it would be best for the company to open...
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