Apple Accomplishments

In a recent interview , Jonathan I 've explained that Apple 's main goal is to make great products and not money . In other words Apple believes in the concept that if they make the very best products business will follow

Customers

Apple enjoys a unique reputation among the consumers of the electronics industry . It has a highly devoted customer base especially in the United States . Apple was named the most admired company in the world by Fortune magazine in 2010 . Apple has the highest repurchase and brand loyalty according to surveys

by J . D . Power . Although this brand loyalty is unusual for any product , there is no evidence that Apple has gone out of its way to create it . Apple Store openings attract huge crowds . Some people wait in line a day before the opening and some fly in from all over the world to watch the opening ceremony . According to market research , Apple 's customers are unique . Its customer base is composed of extraordinarily creative , artistic , and educated individuals who are sociologically elite and seek simple , elegant computing . Apple 's users exhibit a unique pro with reference to the ways in which they use their personal computers . This pro is characterized by individuals who are early adopters , exploratory , avant-garde and active . Their activities are centered on rich media such as music and video

Product promotion

Advertising

Apple 's efforts in effective and efficient advertising and marketing of its products have been acknowledged since the beginning . From the launch of Macintosh in 1984 advertised in the Super Bowl commercial to the new adverts of `Get a Mac , Apple 's advertisements have played a vital role in product promotion (D . O 'Grady

Logos

Apple 's first logo was designed by Jobs and Wayne . It shows Sir Isaac Newton sitting under an...