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Running Head : Google

Article Analysis : Google Inc (Name (University (Course /Subject (Professor (Date Article Analysis : Google Inc

Google as a web search engine is expanding its coverage to encompass other web-based services . In only nine years it managed to enter into competition and had shaken pioneers in internet-based businesses and /or industry . Google is compared predominantly to Yahoo and MSN . Since Google like these two portals almost offer the same type of services Google starting with a simple Web Search Engine that was designed and managed by two engineers , Sergey Brin

and Larry Page is now a globally competitive firm which expand into other services such as Gmail , Books Talk , etc

To further analyze Google 's success , Porter 's Five would be use to evaluate its external environment . With respect to the threat of new entrant /s , it would be safe to assume that the Web Search industry is already over populated with three top-most competitors -Google , Yahoo and MSN . It would take a very powerful algorithm and a more innovative strategy for a new entrant to succeed . Furthermore , a new entrant would need to have a large amount of capital and a good offer since investors and advertiser would not give away their trust that easily . Second to Porter 's Five forces is the prevalence of Substitute , in Google 's case it needs to keep its innovation to cope with innovations posed by its competitors . Only recently , Yahoo launched Yahoo7 which offers a more user-friendly interface . However , it seems that Google would like to maintain its simple interface which works compatibly with Linux Operating System

Rivalry and /or competition between the players exists pertinently however since Google is persistent in using unorthodox organizational strategy and management it would be hard for the other players to read their next move and prepare for it . It works towards Google 's advantage so long as they are careful with execution of their strategy

With respect to bargaining power of the users , it would seem beneficial for Google to keep their simple interface while also developing a personalized search engine based on user input , and this will make Google customer and user friendly . Google is a search engine not a portal like Yahoo and MSN , with this regard their users are primarily those who would like to search . Yahoo and MSN users , on the other hand would like to see as much information in one page then sift them towards their needs . People who use Google would prefer to search while people who favour Yahoo are those who are probably checking out what 's new or in season . Lastly , the bargaining power of the suppliers are also relevant , if there will be a more profitable offer , advertisers might shift to another search engine or would bid more in that search engine which might crumple or affect Google 's influence and income

Google 's core competence stands on the fact that its organizational framework and management are unorthodox . It won 't be easy for...