Analysis of the performance of the hotel chain “Fantazja”

FINDINGS

No of Hotels / Size per Region

There exists an equitable distribution of hotels from among the three regions . Slovakia leads hotel count by mere 4 hotels . Poland holds 37 of large hotel category with a 44 share (See Appendix A

Distance

Small-sized hotels are farthest to the rail link with a mean of 2 .5 and Standard Deviation of .97 against the mean of medium and large hotels at 2 .2 and 2 .3 respectively (See Appendix B

Advertising

Large Hotels spend the most in advertising at a mean

of 1 ,482 pounds (See Appendix B

Workforce

The 3 hotel categories present minimal differences in number of workforce : A mean of 18 employees for small hotels , 19 for medium and 23 for the large hotels (See Appendix B

Accommodation Type A ' Income

The 3 hotel categories present minimal differences as well in terms of income for this accommodation : Large hotels have a mean income of 391K pounds while medium and small-sized hotels are not far behind at 389K and 386K pounds respectively (See Appendix B

Accommodation Type B ' Income

For this type of accommodation , medium-sized hotels earned the most at P217K , followed by small and large hotels at 213K and 207K pounds respectively (See Appendix B

SUMMARY

Closest to Rail Link : Large Hotels

Farthest to Rail Link : Small Hotels

Most Number of Employees : Large Hotels

Least Number of Employees : Small Hotels

Highest Advertising Spender : Large Hotels

Highest Income Earners

Accommodation A - Large Hotels

Accommodation B - Medium Hotels

CONCLUSION

Based on the above information , it appears that the three categories of hotels from various regions do not have much disparity in terms of mean income earned in both accommodation types . While large hotels lead mean revenues for accommodation type A , the hotels from other categories earned revenues close to that of large hotels . Large hotels also were also behind in terms of mean income from the other hotel categories for accommodation type B

The above information should prompt Fantazia management to review the performance of its hotels per category . To increase income , management could decide to increase advertising budget for small and medium-sized hotels while probably reassessing the location of its large hotels

Word Count : 370

APPENDICES

Appendix B

Cross Tabulation

Tabulation A of Hotels per Size / Region Count of Hotel Size

Count of Hotel Size

Region Small Medium Large Grand Region Small Medium Large Grand Poland 13 13 9 35

Poland 38 41 26 35

Czech Republic 9 7 10 26

Czech Republic 26 22 29 26

Slovakia 12 12 15 39

Slovakia 35 38 44 39

Grand Grand Tabulation B :Years Experience of Hotel Manager

Count of Hotel Year

Count of Hotel Year

Size 0 to 3 4 to 7 7 Grand Size 0 to 3 4 to 7 7 Grand Small 15 15 4 34

Small 33 38 29 34

Medium 17 12 3 32

Medium 37 30 21 32

Large 14 13 7 34

Large 30 33 50 34

Grand Grand APPENDIX B

Mean and Standard...