Analysis for Marketing Decisions

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Analysis for Marketing Decisions

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Introduction

Taking marketing decisions in today 's dynamic world requires thinking observation and intelligence based of data obtained through marketing research . The aim of marketing is to create value and to build strong customer relationship in to capture value from customers in return . The aim of the marketing is to attract new customers and to keep current

customers satisfied by delivering value and satisfaction . World largest companies such as DELL and Wal-Mart have kept their promises that they made to their customers that is why they are today world largest companies in their own industry . Wal-Mart promised customer Always Low price . Always ' and they kept it . DELL promised their customers to provide computers of their own choice on their doorsteps quickly , so they did . That keeps customers loyal to the company (Rangun Bell , March 26 , 1999

But agreeing of all the loyalty and other factors , customers are attracted by marketing and they go through decision making process and they are motivated by different factors . Lot of work has been done on how and why consumers are attracted by one product and not by other , and what makes them by some thing . Almost every marketing study agrees on one point that consumer motivation plays a very big part in making a buying decision . Among those studies some of them...