Paper Topic:

Analysis

Running head : Change in industry

TECHNOLOGICAL CHANGE IN THE AUTOMOBILE INDUSTRY

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Abstract

The automotive or car industry has been one of the most innovated industries in the past century . The industry has managed to move leaps and bounds since the first automobile was invented in Germany . This analysis will look at the technological changes that have been occurring in this particular industry , why it came about , how the change was managed and the challenges that do exist

The automobile industry has

and still is undergoing vast changes . In the past few decades , the car has evolved from what was only seen as a means or a mode of transport to build a multi billion dollar industry mainly managed through an oligopoly market . According to Jeff David (1987 , the industry is more than ever undergoing radical changes and mainly technology is at play . The product itself has ceased being a luxury and is now regarded as a very important tool for day to day activities . It is for this reason that demand for automobiles has increased immensely thus leading to restructuring and reorganizing the industry to include or advance technology that will be used to meet the so ever growing demand . This is the main reason that has led to the changes highlighted above

These changes have been however not easy to handle as the technology required or being used requires lots of efficiency and productivity Many of the big players in the market have been...

4 pages

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