Analysis of Walmart Stores Inc.

Introduction

Wal-Mart 's organizational culture is based on Sam Walton 's vision according to which associates are the best idea generators . As a result employee learning and growth is a critical success factor at the company . It is through employee learning and growth that the company is managing to stay ahead of competition . As part of the continuous improvement process , the company launched the e-commerce business model which enables customers to online . Because of the intense level of competition facing the company globally , the critical success factor for the company is

to enhance the effectiveness of target marketing . This will enable the company to widen its market appeal to additional segments of the market . Currently its market focus is limited to some niche segments . However if the company is to respond effectively to the high threat of competitive rivalry then it has to adapt its marketing mix in to solicit customers from additional segments of the market . In this respect some of the recommended action plans for the company are to conduct market research with greater frequency , to invest more in promotion and distribution and to diversify the product line in to reach out to additional segments of the market . The company also needs to enhance the effectiveness of the hiring process so that costs in training and development can be reduced . It is believed that these strategies will enable the management to address the criticisms that the company is now facing

Analysis and evaluation

Organizational challenges...