Analysis for Marketing Decisions

MACROBUTTON DoFieldClick Type your Name Here

Unit 2 Individual Project

MACROBUTTON DoFieldClick Project Type : Unit 2 Individual Project

MACROBUTTON DoFieldClick Date of Submission Abstract

The paper would discuss the Maslow 's theory of need in detail along with the model of consumer behavior , and how these two are related to marketing . Secondly , a brief overview is given about the service provided by the company , followed by the target market and scope of the IT Outsourcing business in the industry . And finally , competition in the market is analyzed which is followed by

the conclusion

Analysis for Marketing Decisions

Introduction

The paper would develop a Marketing Strategy for the IT Outsourcing Service by discussing its Target Audience and Competition . This would be based on the theories such as , Maslow 's theory of needs and Stages of consumer behavior model , and how these theories are applied to marketing

Maslow 's Theory of Needs and its Application to Marketing

The theory is a stage model of five needs that a human being seeks to fulfill . The theory is a good source of building up the understanding of personnel motivation , his training , and the development of skills and abilities . The five building blocks of needs start goes from the bottom to the top , and those needs are : 1 - Physiological - These needs are also known as Biological needs and represent the basic needs of our life such as , food , shelter , drink , sex , and sleep . The absence of such needs can result in the death of people...