Analysis Based Decision Making

Q1 ) a ) For the data to be representative of the customers , maximum number of survey should have been from those who consume reasonable amount of coffee as they can be considered as genuine customers However , if one looks at chart in part c ) of this question one finds that most of the response has come from those who consume very little coffee . Therefore , it can be said that the data is not representative of the population of GreatCuppa 's customers

Also , it is reasonable to assume that cities with more population will

have more customers and therefore , for the data to be true representative of the customers ' the number of response should have been according to the proportion of the population of the cities . This is also not the case here . This also points towards the data is not being representative of the population of GreatCuppa 's customers

Q1 ) b ) The number of questionnaires received from different cities is presented in the following table

From this diagram it can be seen that relative frequency of customers is decreasing with increasing cups per week consumed by them . Two inferences can be drawn from this - one either the data is not a true representative of GreatCuppa 's customers or most of ots customers are very infrequent visitors , either they do not have strong affinity for coffee or GreatCuppa is not able to retain its first time visiting customers if that is the case , then the company must look into this aspect very...