An outline that critically discusses the ways in which representation occurs in the media and use examples that demonstrate how the elderly have been/are being represented by media. 2. A strategic plan for the charity that indicates a practical set of

Media Representation of the Elderly and the Need for Positive Media

Or Public Relations Plan

Concerns about the plight of elderly citizens rarely get media attention . News

features and comments about various situations in nursing homes or homes for the aged

rarely see print publications or get exposure on radio and television programs . This is not , in

fact , the result of media indifference to the issues and concerns of the elderly but rather the

failure of administrators and managers of elderly homes or facilities to establish good and p

positive working relations with media in their respective localities Such media relations

entail comprehensive and effective public relations program and implementation specifically

positive media coverage in to encourage donors to support the charity . As a result of the management failure , the elderly population is generally represented in both broadcast and print media in detrimental and inconvenient ways . Unfortunately , the success and effectiveness of an elderly-based charitable institution depend on the manners by which older people are characterized by media . Hence , an institution which depicts a negative media image is likely for its people to have difficult time in running such facility , mainly because of lack of donors , thereby subjecting elderly people to prejudice

In today 's competitive society , however , some charitable organizations which cater

services and provide the needs of the elderly have already undertaken daring and hard-hitting

media campaigns which use shock strategies to grab attention , surprise and ultimately

lure targeted donors especially the generous ones . In some instances such...