An Integrated Study of Cross Cultural Management at Nissan Corporation

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An integrated study of Cross Cultural Management at Nissan Corporation

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INTRODUCTION

Businesses have gone increasingly global today constituting a diverse workforce due to which cross-cultural management has become increasingly important for organizations today . Globalization is important for companies in to attain competitive advantage and cross cultural management is important for staying competitive in global business Cross-cultural management ensures that different cultures can coexist together with their own unique cultural identity . It makes businesses learn

to live with other cultures while doing business internationally around the world . Diverse cultures are able to mesh together due to cross cultural management techniques employed by the companies around the world . It is the international practice that companies should accept the culture and environment of the region where they operate for successful integration of their business . Culture differences come into place when companies do not adjust with the cultural values , habits and communication processes of a particular region . Culture varies from place to place along different dimensions . For example , some cultures are individualistic while others are collectivist some are masculine while others are feminine . Differences also come in the orientation style and the power distance that exists in organization in different regions . When businesses are not able to integrate themselves with the culture of the country , the workers face trouble and the company bears losses in terms of competitive advantage (Levitt , 1983 . The research is an attempt to...