Paper Topic:

American Red Cross Metropolitan Atlanta Chapter

Running Head : DINE AND LISTEN TO THE MUSIC OF RELIEF

Dine and Listen to the Music of Relief

A Breakeven Analysis Approach

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Dine and Listen to the Music of Relief

The American Red Cross Metropolitan Atlanta Chapter ( the Chapter for brevity ) encourages individuals all over the world to make donations to the American Red Cross . The Chapter , however , makes it clear that the Red Cross would not be able to accept non-monetary donations like food and clothing due to storage and transportation requirements ( Fundraise for

Disasters ) In this regard , the Chapter lists possible activities that may partner with them in raising funds . Among the listed activities are

Hosting a special event such as a concert or a party , silent auction benefit , business proceeds donations , and conducting a workplace with a gift campaign

Placing of the American Red Cross Banner on one 's /your Web site and

Hosting a Blood Drive ( Fundraise for Disasters

The latest disaster that hit the American nation were at least three (3 ) tornadoes that damaged dozens of homes and injured more than two hundred (200 ) people (Associated Press , 2008 . The Chapter is planning to raise funds for the tornado victims by organizing and hosting a dinner concert in one of the local bar-restaurants The following information and measurements are related to the Chapter 's concert hosting plan (Stoddard

The Date and Venue - The concert will be on May 23 , 2008 starting 6

.M at a local bar-restaurant . The venue restaurant is a sponsor to the concert requiring only 5 of the ticket proceeds or 1 ,200 whichever is higher . The seating capacity of the restaurant is 450 persons

The Theme - Dine and Listen to the Music of Relief

Corporate Sponsors- The corporate sponsorship would at least generate a gross contribution of 9 ,750

Booking Agency - The booking agency would require a commission fee expense of 8 of the tickets sold and a fixed fee of 200 . Tickets are sold at 75 each , exclusive of any drinks

Ticket Sales and Promotion - A radio air time for two weeks prior the concert costs 1 ,000 and printing of tickets , flyers and other printed promotional materials and their distribution cost another 2 ,000 . The ticket printing costs 50 . The advertising cost is treated as 50 fixed and 50 variable

Concert Goers Information Database and Documentation CD- The booking agency keeps the ticket holders /buyers ' information for future use of the Chapter and for control purposes . The expense for this is included in the fixed fee mentioned in item d . The CD is a source of additional revenue and it is estimated that 50 of the audience would pay additional 7 for the souvenir CD that is to be picked up from the Chapter at least a week after the concert . Estimated cost for burning and editing a copy is 2

The Band and the Rehearsal- Concert rehearsal cost is to be handled by the band . The band requires a talent fee of 12...

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