Amercian Airlines

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American Airlines

American Airlines started from the incorporation of the Aviation Company 's subsidiaries under the name of American Airways in 1930 (American Airlines History . The initial purpose for the existence of the airline industry prior to this is the transportation of mails from one place to another (American Airlines History . However , the importance and commercial viability of the airplanes has resulted to the commercialization of the

said transportation and allowed for use by people who wished to travel . As early as 1959 , AA has already provided a jet service using Boeing 707 from one coast to another . The company subsequently launched other forms of technology that enhanced the experience of passengers in traveling (American Airlines History

However , the deregulation after 1978 has resulted in an increased level of competition for the company in terms of low-cost carriers such as the Southwest Airlines (Ganslen 85 . The competition resulted to the bankruptcy of the airline and the impact of the 9 /11 attacks has aggravated the circumstances for the company despite its size and financial stability before the competition and the terrorism conflicts (Ganslen 85

In the earlier parts of the year , there have been several changes launched by AA in relation to its strategy of serving its customers through greater accessibility and convenience . These are done through the use of technology and other...