Airline Operations

PEST Analysis

In this section four airlines chosen from four different regions of the world are analyzed based on their Political , Social , Economic and Technological strengths and weaknesses . In the times of steeping fuel costs , recession in economy and rising security threats , the commercial airlines have been the ones that are hardly hit . To keep their heads above water , they need to be aware of their strengths and weaknesses from different areas of operation and act on it in a timely manner . The four airlines that have been chosen are - American Airlines

from the America , Cathay Pacific airlines from Asia , Virgin Blue Airlines from Australia and Easy Jet from Europe

American Airlines PEST Analysis

For the present report , American Airlines has been chosen . The American Airlines is the largest airline in the world . For the past five years from 2001 to 2006 , American Airlines has seen a period of continuous losses . While the airline industry as a whole was plunged into such a situation , there were certain players like Southwest who have shown continuous profits and increased consumer and employee loyalty . To change its existing condition American Airlines management has developed a Turnaround Plan . According to this company wishes to make an about face and reach a target revenue of 4 billion (Garton 2007 . The detailed information regarding the airline 's background , present marketing strategy , financial position , and its future outlook is presented in the later section . This section presents a general PEST analysis of the American Airlines which will...