Airline History Jetblue Airways

Airline History Jet Blue Airways

I will bring humanity back to air travel . This was the gist of the message given by Jet

Blue Airways CEO David Neeleman in February 2000 in New York City during the

inauguration of its maiden flight from John F . Kennedy Airport to Fort Lauderdale , Florida

jetblue .com (2008 . With initial capital of US 130 million , David Neeleman combined his

experiences from three airline companies where he was previously connected and implemented

an innovation of airline service marketing strategy centered on low cost

fare and customer

needs satisfaction that rocked the aviation business . Since its inception , JetBlue was associated

and maintained its own service brand positioned as low cost airline with high quality customer

service . The branding extends to the employees in terms of benefits and stock purchase

options . For three consecutive years since its inception , the airline tested its new brand of air

travel within the US different states . When enough experience was collected as to consumers

acceptance of its unique brand of airline travel , the company embarked into the international

flight market . It was in May 2004 that an international flight flew from New York 's JFK

International Airport to Aguadilla , Puerto Rico (Peterson , 2004 Currently , JetBlue Airways

flies to 54 destinations in 6 countries (jetblue .com , 2008

Jet Blue Airways ' business success is a proof of carefully analyzed plan of strategies

centered on satisfying customer wants and needs . The strategies made the customer feel

important and felt that Jet Blue cares for...