Agritourism

Annotated Bibliography

Student 's Name

Course Code , Semester , Year

Tutor

6 January 2008

Fyall , A Garrod , B (2005 . Tourism Marketing : A Collaborative Approach . Clevedon : Channel View Publications

This resource is basically a detailed and well phrased understanding of the principles involved in marketing tourism in the context of collaboration between organisations . The book starts by an overview of the strategies and theories that are currently being used in the market The book further summarises the principles and theories in a series of themes and marketing case studies which

takes the reader through a variety of marketing strategies across the world

Kozak , M Andreu , L (2006 . Progress in Tourism Marketing . London Elsevier

The book seems to be aimed at evaluating progress in theoretical approaches in tourism marketing . The book is further aimed at showing ways through which concepts can be developed further with change in the tourism industry . The book is structured to include an introduction and four key areas that are cited as being driving factors to development in tourism marketing . The areas include IT marketing , competitiveness of the destination , behaviour of consumers and measurement of image

Jefferson , A , Bodlender , J Lickorish , L (1991 . Marketing Tourism A Practical Guide . New York : Longman

The title of the book details a lot on its content . This is the ultimate resource and guide to all those that are concerned with marketing tourist destinations irrespective of whether they are in the public of private sector . The book explains the principles of tourism and its...