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Title : The role of consumer anthropologists The role of consumer anthropologists

Many of the organizations today need a consumer anthropologist staff Different consumers of the company 's products have different social perceptions which play a key role in having product preferences . In this case , the companies need to pay a lot of attention to the part that is played by the ethnic as well as the cultural experiences of the consumers in the choice of the products . According to the argument of the consumer anthropologists , focus groups give a good stage while

br ethnographic research enables them to dig deeper in to the social affiliations of the consumers . If the companies understand the social context of a particular group of consumers , they can understand and at times predict the product needs and the attitude the group has towards certain products now and in the future

When a company has a new product that needs to be tested in the market in order to get the reaction of the consumers the company used to look back for the traditional market research method of focus group . However today , most of the companies use ethnographic market research to provide some insights about the consumers . The ethnographers therefore give the marketers of the products the cultural trends , the attitudes and the lifestyles decisions that may affect the consumer decisions on the company 's products

Such a research could help the marketers to understand what the consumers needs are at the present moment and what they...