Paper Topic:

Advertising campaign

The advertisement I chose is the set of advertisements for the Dove Campaign for Beauty fund . This campaign is a fund raising campaign sphere-headed by dove for the information campaign of Dove to advocate helping women deal with their problems in self image and self esteem

In the many problems of the world , the problem of self image or self esteem is a problem that we all have been taking for granted for centuries now . It 's one of those problems that keep staring us right in the face and we don 't

even give priority to its existence . Even in the earlier age of development of our history , women have displayed a great priority on vanity and the way they look . I believe this is a simple but real manifestation that self image is a problem that we have all been struggling with for ages now . I 've also taken notice that lately with the rise of metro-sexuality , vanity and the problem of self image is a problem that has indeed gotten out of hand

This is why the ad campaign of dove self esteem fund has caught quite a lot of attention and is driving the world by storm in our modern day and age . Dove has gotten the medium of film , print and the technology of the World Wide Web and used it as an artwork to relate us to the most beautiful thing they can connect a person to : life

I must admit , the choice of Dove 's new found advocacy is really quite controversial and intriguing . Considering that their product is in line with the beauty industry , the choice to advocate for a deeper meaning of beauty is a strategy we would never have thought their company would be doing . I guess it 's only fair on their part to get in line with this advocacy given that dove has always been on the lighter side of the beauty industry . As far as I can recall , dove has never really been the beauty line to use models that are typical thin , made up and unrealistic like how we portray fashion and beauty in this modern day and age

I believe the dove 's campaign for beauty has hit home with a million of viewers of their ads and the readers of their advocacy articles on real stories about women 's problems with beauty and self esteem . I think after the rise of commercialism of the beauty industry , it 's just about time for a company like dove to target such a campaign and hit us home in our hearts as the beauty industry has been getting out of hand in showing women the value of real beauty and how we should see ourselves as people rather than faces or bodies

Let 's face it , in the day and age of cosmetic surgery and laser treatments , its pretty safe to say that the self image of women has in so many different levels gone so wrong...

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