Advertising and Public Relations

Case Study-Advertisement and Public Relations

1 . How do how advertising and public relations play a role in the success of Resorts 123

Timeshare is a business model whereby a company buys something big and sells small slices of it to customers-like the bread slices ! The introductory notes you have given about your company does not encourage the prospective buyers much : This is (Resorts 123 ) a multi-billion dollar real estate industry , but an industry that also did not earn respect from consumers in its early stages ' But let me reiterate the time-tested

observation , A known devil is better than the unknown angel ' Am I sounding too harsh ? I will still deal with you . Let the prospective buyers of time-share property do some brainstorming , about the avalanche of time-share resorts promoters , those who swarm the internet to promise you that they will cross the moon and beat the stars , to take you to the wonderland of time share resorts . I don 't buy the advertised goods just because they are advertised . Rather , I suspect advertising promoted through the celebrities . The goal of the advertising should not be mere mind play .It should be based on facts because the intelligent customer is going to take time for verification Fortunately or unfortunately internet has provided , even to the laymen awesome information-giving channels . The very fact that you are in the industry for a long time shows your worth

2 . What unique challenges or situations are present in the vacation ownership /timeshare industry and specifically at Resorts 123

The challenges are everywhere the same , mostly . The Mogul King Shahjahan constructed the love-monument Tajmahal at Agra (India , about to be considered in the list of 7 Wonders of the World , but at that time , he might not have taken into consideration the problems for the future generation about its maintenance . Growth is one thing , sustaining or maintaining the gains of the growth is more challenging .That is the situation now Resorts 123 . There are two types of buyers in the timeshare property market . In the first category are the genuine authentic buyers . They buy for own use , and their objective is limited In the second category come the traders , dealers in property . The speculators ! They buy with the sole aim of selling , and they are generally men of means . They are in a position to influence the time-share property market . Even though the time-share industry is making its best efforts to convince the prospective buyers about this unique scheme , this will never appeal to one who goes on short vacations , once in a year . Once you buy the property , you are bound to a particular place and particular types of people ! You loose the essential freedom to go to efferent places of interest , year after year . Moreover time share agreements , though the legally tested documents , law is always subject to numerous interpretations . A client wishes to enjoy his vacation , not enter into litigation . Time and money is both precious in the modern materialistic world . Moreover , stiff...