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Paper Topic:

Advantages and Disadvantages of Googles Corporate Structure

Running head : GOOGLE 'S CORPORATE CULTURE

Advantages and Disadvantages of Google 's Corporate Culture

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Abstract

Since early 1990s , the notion of corporate culture has been used by professionals and researchers as the critical element determining the quality and effectiveness of the company 's performance . Google pursues the principles of innovation employees are encouraged to offer wild and unexpected ideas . Unfortunately , the perfect atmosphere of freedom and trust does not contribute much into retaining company 's employees

Advantages and Disadvantages of Google

's Corporate Culture

Introduction

Since early 1990s , the notion of corporate culture has been used by professionals and researchers as the critical element determining the quality and effectiveness of the company 's performance (Cremer , 1993 Garmendia , 2004 . Google is not an exception the company has experienced skyrocketing development , and corporate culture is frequently viewed as the essential component of the company 's success However , is everything as perfect as we think

In reality , Google 's corporate culture has numerous advantages and several critical disadvantages . Google pursues the principles of innovation employees are encouraged to offer wild and unexpected ideas (Goo , 2006 . Google suggests that if you 're not failing enough , you 're not trying hard enough (Los Angeles Times , 2006 , and that is an excellent message encouraging to innovate and work , and to motivate company employees . Even the physical design of Google 's lobbies sets the tone for what takes place behind the doors : the interior is filled with glass , suggesting that trust , transparency , and openness are the three essential components of the company 's corporate culture (Shermer , 2008

Unfortunately , the perfect atmosphere of freedom and trust does not contribute much into retaining company 's employees . Google 's hiring policy is aggressively non-discriminatory and favors ability over experience (Google , 2008 . The company is too generous when paying million dollar salaries to its employees : as a result , employees leave to start their own businesses , and the company 's experiences accouantability issues (Associated Press , 2004 . Salter (2008 ) states that Google 's corporate principles are so perfect that there is no other word better than culture ' to briefly describe the processes that take place within Google 's walls however , the absence of strict hierarchy and the development of horizontal structure of corporate relations turns Google into an effective instrument for generating fast profits by employees and . leaving ! Corporate culture is still the critical sign for corporate greatness (Shea , 2003 , but for Google this culture risks damaging the company 's image . Unless Google is able to address its cultural issues , the company may turn into one large human resource department , busy with hiring new employees without any real chance to make them stay

References

Associated Press (2004 . Quirky Google culture endangered ? Wired Retrieved September

22 , 2008 from HYPERLINK "http /www .wired .com /techbiz /media /news /2004 /04 /63241 http /www .wired .com /techbiz /media /news /2004 /04 /63241

Cremer , J (1993 . Corporate culture and shared knowledge . Social Sciences , 2 (1 : 351-386

Garmendia , J .A (2004 . The...

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