AOL Time Warner Merger: Creating a Colossus

The structure of the new company is a shift from the structures of the separate companies . The levels of hierarchy have changed initially , the executive chairman came from AOL while the CEO came from Time Warner Also , the profits are no longer exclusively dependent on subscription fees to Internet services other avenues to gain revenue are available via ad-sponsored Internet sites , e-commerce and earnings coming from the other divisions of AOL Time Warner

For AOL Time Warner to continue being the leader in the entertainment industry , the company must make available dependable

and affordable services to the public . The company must differentiate their product from other ISPs , and emphasize the advantages of high-speed Internet connection , such as video streaming and music downloads . Continued cross-promotion is essential to effectively market their products to the consumers . The different cultures of both companies should also be addressed , via team building activities . The company must also anticipate potential technological shifts , to be able to act ahead of time and remain ahead of the competition

REFERENCES

AOL Time Warner Analysis . Anti Essays . Retrieved December 23 , 2006 , from the World Wide Web : HYPERLINK "http /www .antiessays .com /free-essays /1537 .html http /www .antiessays .com /free-essays /1537 .html

AOL Time Warner Merger . Anti Essays . Retrieved December 22 , 2006 , from the World Wide Web : HYPERLINK "http /www .antiessays .com /free-essays /1538 .html http /www .antiessays .com /free-essays /1538 .html

AOL . Wikipedia , the Free Encyclopedia . Retrieved December 22 , 2006 , from the World Wide Web

HYPERLINK "http /en .wikipedia .org /wiki /AOL http /en .wikipedia .org /wiki /AOL

Time Warner . Wikipedia , the Free Encyclopedia . Retrieved December 22 2006 , from the World Wide Web

HYPERLINK "http /en .wikipedia .org /wiki /Time_Warner http /en .wikipedia .org /wiki /Time_Warner

AOL TIME WARNER MERGER : CREATING A COLOSSUS

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AOL TIME WARNER MERGER : CREATING...