AN ANALYSIS OF THE PROMOTIONAL STRATEGIES FOR BLACKBERRY PHONE SERVICES BY TSTT TRINIDAD

This increases sales from the two segments of society as segmentation implies that the company is advised on the needs of the customer base . The need to satisfy the different sets of the population also necessitates the approach taken by RIM . AS TSTT found the younger generation was in need of fashionable gadgets while the old generation was business oriented , as a result , the Blackberry Company was advised to tackle this by specifically making provisions to offer the equipment (Alyssa , Jessi and Thai , 2009

TSTT is the leading telecommunication solutions provider in

the country The association with the company attained by RIM augurs well for marketing both companies ' products . For the corporate clientele Blackberry Enterprise Server offers a machine integrated with Microsoft Exchange and IBM Lotus . This is to enable system security . It also ensures proper functioning in regards to exchange of corporate data (Dhruv , 2009

In reference to small businesses ad individuals , Blackberry internet made it possible for its users to access a substantial amount of corporate and personal emails through Microsoft exchange , Domino , Lotus and ISP (Alyssa , Jessi and Thai , 2009

TSTT , the Telecommunications service of Trinidad and Tobago presents the most advanced and largest communication solutions offering entity in the country . The employment of a top class IP -based Next Generation Network augments this position . expression referring to Broadband both fixedline and 4G wireless cellular , IPTV entertainment , Metro Ethernet , Security , among other Enterprise Services (Alyssa , Jessi and Thai , 2009

Thorough the use of `bmobile ' and `blink ' networks , the Telecommunications service of Trinidad and Tobago has been in a position to offer a wide range of services in the telecommunications industry . It is the major driving force behind the high penetration levels telecommunication services have enjoyed in the region

The envisaged position of TSTT is achieving global levels...