ADVERTISEMENT ALCOHOL PRODUCTION

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Type : Research

Words : 2 ,059 (approximately 8 pages

Sources : 7

Title

Advertisement Alcohol Production

Summary

Alcohol advertisement has had a big impact on sports such as Monday night football that is interfered with alcohol commercials such as Bud Lite , Miller Lite , and Coors , etc , to influence its viewers . Alcohol advertising promotes consumption of alcohol beverages and does neither to inform the consumers of the negative force on their product that can result to disease such as cancer

Advertisement Alcohol Production

Abstract

Exposure to

alcohol advertisements on television is an everyday occurrence that reaches masses of viewers that are hoping to fulfill their potential . An effective ad , like other forms of communication works best when it strikes a chord in the needs and desires of the receiving consumer (Berger , 2007 . Yet , it can also put out the wrong message to children and youth who are 247 TV watchers and can make them lean more towards a new and unhealthy habit

Introduction

Experimental research has proved that alcohol advertising has had no effect on people 's attitudes

towards drinking . However , there have been analyses of automobile

year and alcohol advertising is top in the American media market . It was rather a concern for

adults affected by alcohol than youths . Studies report that 40 of automobile accident deaths are

caused by adult drivers and for youths are about 20

American alcohol advertisement can be the blame for Canada 's exposure to alcohol , that such

provinces of Canada , British Columbia , Manitoba and Saskatchewan that prohibited alcohol ads

but found that it did not relieve for drinking and that vulnerability from American alcohol

advertisements were on television during the bans . Advocacy groups such as the Center on 2

Alcohol Marketing and Youth are an anti-alcohol group that advocates against alcohol ads that

encourages youths to drink . Activist have complained that the introduction and marketing of

flavored malt beverages ' or alco-pops has spurred teen drinking (Szalavitz pg . 1 , 2005

Although , actual drinking behavior was not a great significant but judged for high risk for

alcohol problems

In Szalavitz 's research survey that teens are judged as being at high risk for alcohol problems

identified with the situations in the alcohol ads , the more likely they were to think positively

about drinking . While the survey research consistently shows that advertising has , at most , a

small effect on teen drinking and a greater effect on teen attitudes about drinking , it cannot show

cause and effect . As a result , it is hard to know what is really happening . For instance , while

advertising may make alcohol attractive to some teens , they could just as easily enjoy or be

attracted to alcohol advertising because they already hold positive attitudes towards drinking (Szalavitz pg . 1 , 2005

Teens that like Alcohol ads want to drink to reflect their attitude and don 't show an effect from

the commercials .Even if the companies are not targeting young people abundant evidence

shows that a large proportion of these commercial messages and promotional activities...