540-2: How having too much data can be like having too little, and what to do about it

data

2006

Data

1 . Introduction

Michael Crichton , J .K . Rowling , and Tom Clancy are authors that have produced high quality writing in various genres from science fiction to romance . The three great authors , as mentioned above , share something in common in which they master the grabbing of readers ' attention since the first paragraphs till the end

Other examples of excellent in academic genre includes Michael Porter , a Harvard University 's professor , who has spawned many books on corporate strategy and Philip Kotler , a well-known marketing guru , who has

produced several bestseller books on marketing

In to produce high quality writings , the great authors refer to a bunch of information , sort them out , and plan a rational flow , and compose the whole things in a new presentation . In business , the challenge of sorting out data is also obvious since not all information that the company obtains is suitable to be processed and to be the basis for decision making at a particular time

The situation suggests that abundance of information does not have to lead to favorable condition nor does the very few information Therefore , the appropriate state is that providing author , writer , and anyone else with appropriate information that enable them to make appropriate decisions

Concerning the issue , this will discuss about data management including the need to have appropriate amount of data technological societal , and organizational trends in data management , and examples of organizations that take benefits of abundance of data to strengthen their business operation

`Too Much Data ' and `Too Little Data

`Too Much Data

By definition , too much data refers to the situation where a person or a group of people are overwhelmed with too much of information . For instances , a person who searches for the information about computer network and use Google to browse he Internet may face about 823 ,000 ,000 links that refer to computer network . The condition reveals that selecting appropriate information is like fishing in an ocean

In to obtain suitable information or data for particular cases therefore , we need to narrow the criteria . Jason Burby (2006 ) in Data Smog : the Too-Much-Data Problem says that there are at least two solutions to overcome the too-much-data problem as following

Start small . This suggests that someone who searches for information must be specific about things he searches . In the case of computer network , he can narrow the search by using specific key words like cheap local area network that provide him with 5 ,900 ,000 links

Focus on actionable data . This act means that someone must work at a single problem , and look for the information to solve the problem instead of work on multiple problems at once (Burby , 2006

Another example is when we search for a particular economic data in the internet . Instead of typing keywords in search engine , we can directly go to some website that provides such information . The easiest way to find economics data and other supporting data related to economics figure of countries is...