`write an argument/persuasion essay exploring the power of media to promote violence.`

With the surge of technology in the past fifty years , it is undeniable that media has played an important role in shaping the society that we have today . Media holds multiple levels of functions , power , and influence over those on its receiving end . In fact , it is even said that [m]ass media not only transmit information around the world , they construct agendas , telling us what is important to attend to (Littlejohn Foss ,

. 285 . George Gerbner further expounds on the importance of mass media , defining it as the ability to create publics , define

issues , provide common terms of reference , and thus to allocate attention and power (Gerbner in Littlejohn and Foss , ibid Given this clear and present power of the media to mold the public , it then becomes important to ask whether or not what is being shown by the media has in some way contributed or influenced the spread of violence This shall argue that the media indeed has complete control over the influence of promoting violence in American society , and that it is visible in three planes : first , the violence that media promotes towards women in the realm of advertising second , the violence that media promotes towards women in rap music and third , the violence that media promotes towards homosexuals

On the first context of violence to women in advertising , it must be noted that while these advertisements are created in but a matter of seconds , they were made to create a lasting impression in the minds...