`Pownce`-new microbogging

RUNNING HEAD : Pownce Microblogging

Pownce : Another Microblogging Service

[Writer 's Name]

[Institution 's Name]

Launched in the middle of 2007 by Internet start-up entrepreneurs Daniel Burka , Leah Culver and Kevin Rose , the website known as Pownce is one of many social networking and micro-blogging services that have emerged in the tidal wave of Web 2 .0 services that have populated the 21st century Internet landscape (Strange , 2007

Braiker (2008 ) observes that the appeal of microblogging lies entirely in the essence of making the seemingly trivial into cannon fodder for

online posterity by giving users the ability to self-publish with greater ease and instantaneity than online journals and weblogs . A prime example of microblogging is Twitter , which imposes a 140 character limit in messages posted . In effect , the reduced functionality and scope reduces the commitment that online journals unconsciously demand Ultimately , the advantage in microblogging is that it is a fundamentally more social phenomenon than that of online journals . Traditional blogs demand that readers make a substantial commitment to read entries of moderate length , and on some level habituate their reading patterns in to make sense of the continuity between blog posts . Microblogging on the other hand , decouples engagement from commitment and emphasizes convenience instead

However , there is some concern that between Twitter , the leading micro-blogging service with over a million unique visitors per month and similarly conceived services such as Plurk , Tumblr and Pownce itself , the rapid growth of micro-blogging and other social networking tools is beginning to exert...