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Another important point to note in
this context is that segment may be large but may already be will served
by several well-entrenched competitors . The question naturally would be
whether one would like to enter such a segment .
Understanding of the general environment in which an organization
operates is the foremost pre-requisite towards a marketing strategy
formulation . The six broad dimensions which the framework provides are
political , economic , socio-cultural , technological , and environmental
and legal which helps to keep a competitive...














