Universalism vs Particularism
Corporations that observe universalism focus more on formal rules than
relationships . Nations characterized by high universalism do not believe
in customization and sometimes do not take the time and effort in
learning up on the new market of interest . They believe that their ideas
and practices can be applied worldwide without modification . Australia ,
Germany , Sweden and the United Kingdom are universalistic countries (Workman , 2008 . Particularistic companies however , emphasis on
relationships rather than rules - these are corporations from...