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Target pricing is generally common in the mobile phone industry where
the same gadgets with minor modification are actually sold to different
target markets at different prices
Costing Methods
Marginal costing
This method also known as the direct coasting method has the main
characteristic of charging all the manufacturing or product costs to the
product irrespective of whether the costs are variable or fixed (Lucey ,
1993 ) This method is useful in pricing decisions that are short term in
nature in...














